Friday, December 23, 2011

NBA Star Kevin Durant Connects With Fans, Backpack Style

We like to talk about smaller projects and enterprises here at Upstart Projects.  What better way to do so than to highlight one of the biggest names in professional basketball, the Oklahoma City Thunder's Kevin Durant?

But seriously, the focus here is the new Twitter campaign Durant's camp is pushing to connect with fans.  If you aren't a fan of the NBA, you may have missed the story that took the sports world by storm during last spring's playoffs: WTF does Durant carry around in his ever-present backpack?  That mystery was eventually solved by the modern-day Sherlocks (read: when Durant finally answered the question), and now fans have the chance to get their very own enigmatic knapsack and do their best Riddler-by-Durant impression:
Throughout the season, KD and Nike Basketball will be dropping KD backpacks at markets across the country...the first person to find the backpack and follow the attached instructions gets to keep the contents of the backpack and have a pair of one of the limited edition Nike Zoom KD IV colorways (Nerfs, Coppers, etc) sent their way.
The winnings appear to be some Durant/Thunder Skullcandy headphones, a now-out-of-date "Basketball Never Stops" shirt, the backpack itself, and a pair of shoes (that will be sent to the winner, because leaving a $100+ pair of shoes in a backpack seems like an unnecessary risk).

KD may be a huge star, but it just goes to show that no matter how big you are, there are creative, engaging ways to keep your fans interested in your brand.  So go get your Twitter on and start wearing your backpack like a post-grad college kid in Europe.

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