Tuesday, March 27, 2012

Download Aziz Ansari's $5 Video

We wrote a while ago about Louis C.K.'s $5 comedy special, which gave customers an instant download, DRM-free, and very cheap.  It also happened to be very successful.  We knew it wouldn't be long before other emulated it, which came soon after with Jim Gaffigan announcing a similar project.  Now it's Aziz Ansari's turn.

Ansari, a comedian best known for his role on NBC's Parks & Recreation, has his new special, Dangerously Delicious, available on his website.  The setup is basically identical to C.K.'s, down to the price point.  It's hilarious and definitely worth checking out (but certainly NSFW, or children).  Still, I hope this isn't the beginning of a trend of copycats.  While you can't complain about imitating something that was a proven success, comedians (and others) can branch out more and offer different or additional things for downloads - merchandise, discounts on other standup, a first crack at tour tickets, and so on.  It doesn't always have to be "five bucks for a download."

Still, this is a surprisingly new avenue that they're taking, so it makes sense to play it safe at first.  I expect much bigger things to come in the future.

http://azizansari.com/

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