Thursday, March 1, 2012

Hooray for the Underdog!

Twenty years ago, Joe Grisham and Janet Healey were in the market for their first dog.  After they found a Jack Russell from a breeder it wasn’t long before they met up with a woman who rescued Jack Russells.  The woman’s tales of rescues sparked a passion in the couple to help abandoned animals.  It just so happened that Joe and Janet were also the owners of a Dallas-based commercial photography studio and they were looking for new images to add to their portfolio.  So, the couple began taking portraits of rescue animals which they turned into notecards that could be sold to raise funds for local animal rescue organizations.  On the back of each card is the name, story, and “special power” of that dog.

Even though Hooray for the Underdog! is now owned by Sunrise Greetings, a division of Hallmark, the couple still finds ways to give back to rescue organizations.  Once a month, Healey and Grisham take portraits of 30 homeless animals for  “I tell them to bring me their hardest to photograph and their hardest to place” Joe says.  The couple also donates Hooray for the Underdog! stationery to rescue organizations nationwide.

Sean Drummond is a freelance writer based in Raleigh, NC.


  1. Hi Sean,
    Thanks for the write-up.
    We still own Hooray For The Underdog!
    Sunrise Greetings prints and distributes our notecards. They've been great! Not only have they brought our cards to a larger national audience, they've freed us up so we can focus on creating more cards.
    Take care,

  2. Joe,

    Thanks so much for the clarification. I'm glad you've gotten yourself into a situation where you're able to focus on the creative side an let someone else (perhaps someone who is more qualified) handle things like the printing and distribution. Best of luck to you!