Monday, June 11, 2012

Review: 'The Crowdfunding Bible' by Scott Steinberg


As crowdfunding and platforms like Kickstarter and IndieGoGo become legitimized as business paths, the pros and cons will be revealed not only to serious creators and businesspeople but average users and consumers as well.  There has to be a way to navigate this brave new world of funding/marketing/creating, and, as is often the case in business, where a void exists something will be created to fill it.  It was only a matter of time before how-to books on the subject of crowdfunding were written.  Scott Steinberg's The Crowdfunding Bible, self-published through Lulu.com, is one of the first and is a nice starting point for anyone interested in crowdfunding in general or, more specifically, starting their own campaigns.

The Crowdfunding Bible serves as a nice introduction to Kickstarter and other crowdfunding services.  The book starts with a general "what is this?" and covers pros and cons, best practices, and so on.  Steignberg also provides additonal value in talking about traditional funding and investment, as well as starting your own crowdfunding platform rather than using an existing one.  He tackles some high profile projects, many of which we've talked about here, and goes over a number of sites and services that are available for use.

The book quickly moves from "what" to "how" and gives some great tips on how to run your funding campaign.  It then goes into what to do after you launch in terms of marketing and getting the word out, and what steps you should take once your campaign is completed.  The book ends with a Q&A with a number of creators, including Jake Parker.

Crowdfunding is in its beginning stages and is still taking its baby steps.  Every day there's simply more: more projects, more money, bigger scope.  Things are sure to change, and quickly, as people find better and more inventive ways to utilize this way of business.  Still, as a primer, The Crowdfunding Bible is thorough, informative, straightforward, and a great way to get started on your crowdfunded project.

You can purchase The Crowdfunding Bible as a paperback or free eBook from Lulu.com.

http://www.lulu.com/spotlight/ssteinberg

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