Wednesday, October 24, 2012

Getting Creative: Motion City Sountrack, Gaming, and 'Go'


In a world where the distribution of creative works has been has been considerably democratized, the challenge isn't getting your stuff out there but getting people to notice it.  It can take some pretty clever marketing to have your work stand out.  Kickstarter has plenty of examples of creators adding value to their work with ancillary products.  Disney did it pretty well with the video game for Wreck-It Ralph.  Now it's Motion City Soundtrack's turn with their own 8-bit game for single "True Romance" off of their latest album, Go.

The True Romance game is...rough, to say the least.  Don't get me wrong, it's fun and funny but parts are frustrating and some decisions will leave you scratching your head.  I realize it isn't a full-fledged game that should be judged against others, but still, if you're going to make a game at any level, for any reason, why not make sure it's the best it can be?

That being said, True Romance is a good time; it's a nice short time killer and you can unlock an 8-bit version download of "True Romance" (all while listening to the real song in the background) so I think it serves its purpose as advertising for the single and the album as a whole.  It's great to see advertising as content in its own right as opposed to intrusive banners or annoying ads.  Getting people to want to experience your advertising is the best way to get your message across.  While True Romance might have its faults, I applaud Motion City Soundtrack for jumping on this early and making something fun for their fans.

http://trueromance.motioncitysoundtrack.com/

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