Friday, October 11, 2013

Project Spotlight: 'We Can Be Heroes' by DC Entertainment

It's great when people use their creative talents to effect real change in the world.  It's even better when it's a larger-than-life entity behind that change: they often have more resources and a wider reach than smaller creators, and sometimes it's just nice to know that people or corporations aren't too big to care.  That's why I was really excited to come across DC Entertainment's "We Can Be Heroes" IndieGoGo campaign (and yes, now I hope you too have David Bowie and/or the Wallflowers stuck in your head).  DC has done campaigns like this in the past, but this time around it's a special Justice League edition, bringing together the biggest fictional heroes of a generation to make real life

So what is "We Can Be Heroes"?  In short, it's helping to fight hunger in the Horn of Africa.  DC has provided a neat graph on the campaign page of the different ways the funds will help, from providing nutritional supplements for children to clean water initiatives to mobile health clinics.

Obviously the best ways to help out a cause like this is to get eyes on the campaign, and what better way to do that than with Superman, Batman, and more of the most popular pop culture staples of all time?  DC has tied this campaign to their big guns in general and, more specifically, their current crossover events Trinity War and Forever Evil.  But what makes this a Justice League edition, exactly?  Each week, DC is changing the backer rewards a bit and make them character-centric. For example, last week's Wonder Woman offered up signed WW comics, WW-themed accessories, and even a meeting with Princess Diana herself, Linda Carter (which was actually claimed for a whopping $10,000 - awesome).  This week's collection of the Flash, Aquaman, and Cyborg has already added more rewards after running out of their original quota.

It's hard to comment on the rewards since they'll be rotating every week, but judging from what's already come they'll continue to be awesome.  Meeting celebrities, getting drawn into your favorite comics, sign comics and movies, and more.  One of the cooler recurring rewards is a tablet preloaded with DC comics and signed by the biggest names at DC, like Geoff Johns and Jim Lee.  If you're in the market for a tablet, love comics, and want to help out a great cause, why not go for it?

DC has already shattered their $125,000 with 18 days left as of this posting, but that's no reason to let up.  The more money raised, the more support that can be provided.  And that's the genius of this campaign: by switching things up weekly, DC has kept people coming back for more and donating over and over again.  So kudos to DC for embracing their creative and corporate responsibilities, and if you haven't already, be sure to pledge to the campaign and pick up so sweet superhero swag - and no, I won't blame you for waiting until Batman Week.

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